Hiscox (a leader in small business insurance) recently published a survey of 304 small business leaders to find out more about their social media use. The survey indicated that 47% of respondents do not use social media at all and 38% either didn’t have time to participate or know enough about it to get started. This is in stark contrast to larger businesses like Procter & Gamble who recently ended their 77 year sponsorship and production of daytime soaps to focus on social media advertising. Social media has become one of the most powerful advertising platforms for all businesses (large and small), and promises to be the vehicle to communicate with your customers now and in the future.







